Apple launches “Made for Business” in select stores around the world (2024)

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UPDATE April 24, 2024

Apple introduces a new series of Today at Apple programming for small business owners and entrepreneurs

Beginning in May, a special Today at Apple series titled “Made for Business” will offer small business owners and entrepreneurs free opportunities to learn how Apple products and services can support their growth and success. Led by small business owners, the sessions will highlight how these organizations have used Apple products such as iPhone, iPad, and Mac — along with resources such as Apple Business Connect, Apple Business Essentials, and Tap to Pay on iPhone — to build their businesses, reach customers in new ways, and push their organizations forward.

“At Apple, we know small businesses are the backbone of local communities, which is why we are constantly innovating to help at every stage of their growth,” said Deirdre O’Brien, Apple’s senior vice president of Retail. “Our retail stores provide only-at-Apple experiences such as community and education sessions, free Today at Apple programming, and ongoing support from in-store experts who help small businesses find the perfect technology to supercharge their work.”

Led by small business owners, the sessions will highlight how these organizations have used Apple products and resources to build their businesses, reach customers in new ways, and push their organizations forward.

“Made for Business” Programming

Kicking off during National Small Business Week in the U.S., Today at Apple will offer six “Made for Business” sessions throughout May in Chicago, Miami, New York, San Francisco, and Washington, D.C., with ongoing programming in select stores around the world throughout the year. Led by small business owners with diverse and unique stories, the sessions will highlight how Apple products and services have powered their businesses’ success.

One of those businesses is Washington, D.C.-based Mozzeria, a Deaf-owned pizzeria founded with a mission to provide customers with a warm, memorable, and visually captivating experience of Deaf culture. During the session at Apple Carnegie Library, Theodore Miller, Mozzeria’s director of National Operations, will demonstrate how the restaurant’s staff leverages Apple’s accessibility features to help break down barriers and empower the business.

Mozzeria, a Deaf-owned pizzeria in Washington, D.C., will lead a “Made for Business” session at Apple Carnegie Library, showcasing how the restaurant’s staff leverages Apple’s accessibility features.

“To build a truly inclusive and community-driven business, we must focus on putting people first. That means adapting our technology and practices to be more accessible. Apple’s innovations have been key in helping us boost efficiency and connect with customers,” said Miller. “Whether it’s using Dictation on iPhone or iPad for speech to text in the Notes app, or enabling Live Captions for phone calls, Apple’s tools help bridge communication gaps and set higher standards for businesses in today’s fast-paced world.”

Resources for Businesses

In Apple Store locations, dedicated business teams, known as Business Pros and Business Experts, are available to support small businesses at every stage of their growth. Whether a business owner is looking to learn which products and services are right for their team, or interested in expanding their use of Apple’s tools, Business Pros can help curate personalized solutions, facilitate easy purchasing and shipping, and help small businesses get set up with Apple resources, including:

  • Apple Business Connect, a free tool allowing businesses of all sizes to customize how they appear to more than a billion Apple users across Apple Maps, Messages, Wallet, Siri, and other apps. With Business Connect, businesses can directly manage their information in the interactive Apple Maps place card, including creating Custom Action Links that direct users to their website or preferred platform and make it easy for customers to place orders, reserve a table, and more, right from the place card.
  • Apple Business Essentials, one complete subscription that seamlessly brings together device management, 24/7 support, and cloud storage. Business owners can easily manage the Apple devices in their organizations and scale up as they grow.1
  • Tap to Pay on iPhone, which provides businesses with an easy, secure, and private way to accept in-person contactless payments. This includes contactless debit and credit cards, Apple Pay, and other digital wallets, using only an iPhone and a partner-enabled iOS app — no additional hardware or payment terminal needed. Tap to Pay on iPhone uses the built-in features of iPhone to keep business and customer data private and secure.2

Apple technology is woven into the fabric of small businesses, and has enabled design and manufacturing company Sock Club to grow from a small subscription service into a bespoke textile company.

“We’re excited to be in a period of rapid growth. Apple is a key enabler of that,” said Noah Lee, Sock Club’s co-founder.

The small business relies on Business Essentials to deploy and configure the company’s entire fleet of Apple devices from Texas to North Carolina remotely — allowing the team to concentrate on the business, not tech support.

“Apple Business Essentials offers a platform to scale business operations, making onboarding new employees and setting up new Apple devices fast and easy,” said Max Williamson, Sock Club’s vice president of Customer Success and Strategic Partnerships.

Dedicated in-store teams and purpose-built tools for business are just some of the ways that Apple is supporting companies of all sizes and in every region of the globe. No matter where a business is on their journey, Apple has the tools to help.

Available year-round, Today at Apple also provides sessions for business teams or colleagues through group reservations. Businesses can get started with new devices, explore new skills and tools together with a dedicated expert, and discover what Apple’s latest products can do for their business. Attendees can sign up at apple.com/today/groups.

  • Text of this article

    April 24, 2024

    UPDATE

    Apple launches “Made for Business” in select stores around the world

    Apple introduces a new series of Today at Apple programming for small business owners and entrepreneurs

    Beginning in May, a special Today at Apple series titled “Made for Business” will offer small business owners and entrepreneurs free opportunities to learn how Apple products and services can support their growth and success. Led by small business owners, the sessions will highlight how these organizations have used Apple products such as iPhone, iPad, and Mac — along with resources such as Apple Business Connect, Apple Business Essentials, and Tap to Pay on iPhone — to build their businesses, reach customers in new ways, and push their organizations forward.

    “At Apple, we know small businesses are the backbone of local communities, which is why we are constantly innovating to help at every stage of their growth,” said Deirdre O’Brien, Apple’s senior vice president of Retail. “Our retail stores provide only-at-Apple experiences such as community and education sessions, free Today at Apple programming, and ongoing support from in-store experts who help small businesses find the perfect technology to supercharge their work.”

    “Made for Business” Programming

    Kicking off during National Small Business Week in the U.S., Today at Apple will offer six “Made for Business” sessions throughout May in Chicago, Miami, New York, San Francisco, and Washington, D.C., with ongoing programming in select stores around the world throughout the year. Led by small business owners with diverse and unique stories, the sessions will highlight how Apple products and services have powered their businesses’ success.

    One of those businesses is Washington, D.C.-based Mozzeria, a Deaf-owned pizzeria founded with a mission to provide customers with a warm, memorable, and visually captivating experience of Deaf culture. During the session at Apple Carnegie Library, Theodore Miller, Mozzeria’s director of National Operations, will demonstrate how the restaurant’s staff leverages Apple’s accessibility features to help break down barriers and empower the business.

    “To build a truly inclusive and community-driven business, we must focus on putting people first. That means adapting our technology and practices to be more accessible. Apple’s innovations have been key in helping us boost efficiency and connect with customers,” said Miller. “Whether it’s using Dictation on iPhone or iPad for speech to text in the Notes app, or enabling Live Captions for phone calls, Apple’s tools help bridge communication gaps and set higher standards for businesses in today’s fast-paced world.”

    Resources for Businesses

    In Apple Store locations, dedicated business teams, known as Business Pros and Business Experts, are available to support small businesses at every stage of their growth. Whether a business owner is looking to learn which products and services are right for their team, or interested in expanding their use of Apple’s tools, Business Pros can help curate personalized solutions, facilitate easy purchasing and shipping, and help small businesses get set up with Apple resources, including:

    • Apple Business Connect, a free tool allowing businesses of all sizes to customize how they appear to more than a billion Apple users across Apple Maps, Messages, Wallet, Siri, and other apps. With Business Connect, businesses can directly manage their information in the interactive Apple Maps place card, including creating Custom Action Links that direct users to their website or preferred platform and make it easy for customers to place orders, reserve a table, and more, right from the place card.
    • Apple Business Essentials, one complete subscription that seamlessly brings together device management, 24/7 support, and cloud storage. Business owners can easily manage the Apple devices in their organizations and scale up as they grow.1
    • Tap to Pay on iPhone, which provides businesses with an easy, secure, and private way to accept in-person contactless payments. This includes contactless debit and credit cards, Apple Pay, and other digital wallets, using only an iPhone and a partner-enabled iOS app — no additional hardware or payment terminal needed. Tap to Pay on iPhone uses the built-in features of iPhone to keep business and customer data private and secure.2

    Apple technology is woven into the fabric of small businesses, and has enabled design and manufacturing company Sock Club to grow from a small subscription service into a bespoke textile company.

    “We’re excited to be in a period of rapid growth. Apple is a key enabler of that,” said Noah Lee, Sock Club’s co-founder.

    The small business relies on Business Essentials to deploy and configure the company’s entire fleet of Apple devices from Texas to North Carolina remotely — allowing the team to concentrate on the business, not tech support.

    “Apple Business Essentials offers a platform to scale business operations, making onboarding new employees and setting up new Apple devices fast and easy,” said Max Williamson, Sock Club’s vice president of Customer Success and Strategic Partnerships.

    Dedicated in-store teams and purpose-built tools for business are just some of the ways that Apple is supporting companies of all sizes and in every region of the globe. No matter where a business is on their journey, Apple has the tools to help.

    Available year-round, Today at Apple also provides sessions for business teams or colleagues through group reservations. Businesses can get started with new devices, explore new skills and tools together with a dedicated expert, and discover what Apple’s latest products can do for their business. Attendees can sign up at apple.com/today/groups.

    1. Apple Business Essentials is available as a subscription for businesses in the U.S.
    2. Tap to Pay on iPhone is currently available in Australia, Brazil, France, the Netherlands, Taiwan, Ukraine, the U.K., and the U.S.

    Press Contacts

    Neema Mungai

    Apple

    nmungai@apple.com

    Apple Media Helpline

    media.help@apple.com

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  1. Apple Business Essentials is available as a subscription for businesses in the U.S.
  2. Tap to Pay on iPhone is currently available in Australia, Brazil, France, the Netherlands, Taiwan, Ukraine, the U.K., and the U.S.

Press Contacts

Neema Mungai

Apple

nmungai@apple.com

Apple Media Helpline

media.help@apple.com

Apple launches “Made for Business” in select stores around the world (2024)

FAQs

Do Apple say how they try to combat CO2 emissions or take the environment into consideration as a company? ›

We've committed to bring our net emissions to zero across our entire carbon footprint, including all our products, by 2030 — reducing emissions by 75 percent compared with 2015. We're cutting the majority of emissions through innovations in materials, clean energy, and low-carbon shipping.

How is Apple affecting climate change? ›

Released today, Apple's 2024 Environmental Progress Report shows that the company has reduced its greenhouse gas emissions by more than 55 percent since 2015. Apple has reduced its overall greenhouse gas emissions by more than 55 percent since 2015, the company shared today in its 2024 Environmental Progress Report.

How is Apple reducing their carbon footprint? ›

Our Approach. Most of our carbon footprint comes from the electricity used to manufacture our products. So our suppliers are transitioning to electricity generated from solar, wind, and other renewable sources.

What does carbon neutral mean for apples? ›

Each carbon neutral Apple Watch model meets the following strict criteria: 100 percent clean electricity for manufacturing and product use, 30 percent recycled or renewable material by weight, and 50 percent of shipping without the use of air transportation.

How Apple are trying to make themselves and their products more sustainable? ›

We've committed to bring our net emissions to zero across our entire carbon footprint, including all our products, by 2030 — reducing emissions by 75 per cent compared with 2015. We're cutting the majority of emissions through innovations in materials, clean energy and low‑carbon shipping.

How Apple deal with environmental issues? ›

Selecting environmentally acceptable materials and substances. Reducing waste from the manufacturing process. Providing software tools that enable users to control the energy-saving features of their systems. Providing product recycling programs for customers worldwide.

Is Apple good for the environment? ›

But did you know that apples aren't just good for us, they're good for the environment too? Trees act as an air cleaner, taking carbon dioxide out of the air and producing fresh oxygen for us to breathe. Fruit trees are particularly valuable, as they grow well in both rural and urban or suburban settings.

How much pollution does Apple produce? ›

The good news is that Apple's gross carbon emissions are falling, according to its latest environmental progress report. It produced the equivalent of 20.6 million metric tons of carbon dioxide in 2022.

Is Google or Apple more environmentally friendly? ›

A new report compares climate initiatives by Apple, Dell, Google, HP, Microsoft, and Nvidia. Apple's far from perfect, but so far, it's ahead of the pack, according to today's report. It's the only company among the six tech giants that has set targets for its suppliers to switch to renewable energy.

Does Apple use 100% renewable energy? ›

Since 2014, all of Apple's data centers have been powered by 100 percent renewable energy. And since 2011, all of Apple's renewable energy projects have reduced greenhouse gas emissions (CO2e) by 54 percent from its facilities worldwide and prevented nearly 2.1 million metric tons of CO2e from entering the atmosphere.

What is apple oxidation? ›

When an apple is cut, oxygen is introduced into the plant tissue and a chemical reaction called oxidation occurs. Apples contain an enzyme called polyphenol oxidase (PPO). When this enzyme comes in contact with oxygen, it turns colorless compounds into a brown pigment called melanin.

How is the Apple Watch sustainable? ›

100% of the electricity used in manufacturing of the watch is matched with 100% clean electricity, which means that Apple and its manufacturers have invested in enough renewable energy to cover the electricity footprint of what is used to make the Apple “carbon neutral” watch.

What makes apples oxidize faster? ›

This unappetizing phenomenon is actually due to a chain of biochemical reactions known as “enzymatic browning.” When an apple is injured (or cut into pieces), the plant tissue is exposed to oxygen. This triggers an enzyme known as polyphenol oxidase (PPO) to—wait for it—oxidize polyphenols in the apple's flesh.

What environmental sustainability initiatives has Apple implemented and how have they contributed to its overall ethical profile? ›

Since 2020, we have been carbon neutral for our corporate operations. Building on this achievement, we set an ambitious and urgent goal to make carbon neutral products by 2030. And our green chemistry and recycling innovations are moving us closer than ever to one day make our products without taking from the earth.

Do apple trees absorb CO2? ›

In the process of living and growing, apple trees take up carbon dioxide and release oxygen during photosynthesis, and in the process, they release moisture and evaporatively cool the air.

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